About US
OUR HOLISTIC APPROACH TO SEO
3 Decades of SEO and Integrated Website Experience
From the very first time you could “search the information superhighway” to 2025 where search engines are AI powered and can reason like humans and we are taking steps to a holistic approach to SEO that´s much more than just search directories.
We have lived it, seen it all and evolved with the changes in how to position organisations at the top of the ranks learning from the top to bottom what it really takes for a successful strategic and holistic approach to Search Engine Optimisation (SEO).
WHAT IS HOLISTIC SEO AND WHY CHOOSE US AS YOUR SEO SPECIALISTS?
Unlike the days of hiding keywords in the background of webpages to rank them at the top of search engines, there is nothing hidden about our holistic approach to SEO. You can find out more about the in-depths in this article.
But in summary, our way of working is about far more than just keyword stuffing and backlink building. When we talk about Holistic SEO it´s about taking into account all of the parameters that users are looking for to deliver quality content, a good user experience and establish your organisation as leaders in whatever area you work.
Our mindsets must shift to understand that AI technology and search engine capabilities have become far much more than digital libraries of pages indexed in order of specific words and links. Now, it´s fair and accurate to say that the search experience for users has evolved and search engines are, pretty much thinking like humans. So if they behave like humans we have to treat them like humans and show them we are a quality, high authority and reputable source dedicated to providing a great user experience through many different factors. Thats what our comprehensive approach to SEO is all about.
Search engines dont just skim websites for certain words, they understand the whole concept of the website, the detail, the level of expertise, the full experience that the visitor will have and they use enormous computing power to judge authority and relativity not just by tick boxes that “fill the SEO criteria” but by understanding your organisation in the same way that a knowledgeable expert would.
What is Holistic SEO?
If a search engine like Google, Bing , ChatGPT or Perplexity (amongst others) can reason like a human and understand everything about your site then they can also reason with the users and understand their intentions and what they are looking for. This truly is a holistic approach which is why holistic SEO meets their increasing demands in a natural way.
Your website needs to cater for the needs of the user because it´s only when a search engine can trust you and also deliver the direct responses that the visitor needs from the content of your site that they will consider it useful and, in turn bring you more of the right type of customers with the right intentions. This is why a fully holistic approach to SEO goes far beyond the old-school metrics.
The power of AI in Search Engine Optimisation is almost ironic...
You would be forgiven to not fully comprehend the sheer changes that we are seeing and the advances, especially throughout 2024 (with enormous further shifts promised for 2025 and beyond) and you´d also be forgiven for having a knee-jerk reaction or worry that “AI knows too much” or “AI is dangerous” but you needn´t be worried on either count.
Firstly, when it comes to the new approach to SEO – the Holistic Approach, even many established SEO experts still don´t quite get it although if you ask most who are specialists in AI and the ways in which conversational natural language models work and voice search (which is probably going to be more popular than typing soon) then they will all agree that businesses must change their approach and shift to a far more holistic and user experience focused website experience when concentrating their SEO efforts. Even the search engines themselves will tell you this, with “Holistic SEO” being referred to by some of the most reputable industry experts. Don´t believe me? Even the tools that many SEO experts use are talking about it – for example ahrefs, Yoast & Rankmath,
As for the elements that concern some people about AI, actually when you stop and think about it, the future (and I refer to now and the coming months not years down the line) is set to deliver incredible things for us all. The past was dominated by those who had enough money to manipulate search engines with black hat techniques, link building and all kinds of things that “if you knew, you knew” when it came to how search engines were ranking websites.
Now, on the other hand we can all enjoy a much more personalised and exacting experience and by focusing your SEO strategy towards a holistic style which involves building a great user experience, showing you are a knowledgeable and genuinely trustworthy source of information and reputable in the way you do business, you can expect to see more of the right type of “website traffic” (which really is an old fashioned term for “real people” visiting you because modern search engines will best match people to the right resources.
Likewise, once you shift your mindset about what Holistic SEO really is about and the importance of this approach in 2025 and beyond, then you will begin to understand that ranking and delivering on modern search engines is actually not about spending huge amounts of money in manipulating algorithms but rather focusing your energy into ensuring you do what you do best and give your customers exactly what they need. That´s why the power of “futuristic” AI is really causing a need for us to focus on more traditional and “old fashioned” quality business offerings.
Want to hear this page about Holistic SEO?
If you want to experience how modern AI has the power to assist us in delivering a user-friendly website experience then listen to this audio demonstration which, if you are not familiar with Google Notebook LM, will blow your mind!
This audio clip is a virtual “podcast” which was created by this technology pioneered by Google by simply pasting the URL to this web page. It not only takes the content but uses AI to create a full discussion about it.
So, if you don´t have time to read this entire page, or even if you just want to be left amazed, have a listen to this audio about the Holistic Approach to SEO.
Please note, we did not want to manipulate the output in any way so it is the raw output based only on our website content. The file has a slight blip at the end but we preferred to leave this rather than ask for a “second take” and have any input in it´s final output.
This 10 min audio will blow your mind and change your understanding and your approach.
What is Holistic SEO?
Ready to take your SEO to the next level?
AI Has advanced so much that reputation has done a 360º
In this video (which we have put together trilaing out the platform https://www.synthesia.io/ (no, we are not sponsoured by them, just curious to see how their platform works as we love all new AI related things!) we explain how AI may at first seem like we have thrown good old fashioned values out of the window in favor of tech tech tech but actually the advances in Search Engine capabilities now to understand every aspect of the user experience and their needs actually being us back 360º to the days when what makes or breaks a business is putting the customer first. From that first click to that final review!
History of SEO
See how over the last 3 decades that we have been working in SEO, the sector has evolved.
TECHNICAL SEO
Optimize site speed, structure, and accessibility for superior performance.
CONTENT PLAN
Creating valuable, engaging, and authoritative content tailored to your audience.
USER EXPERIENCE
Deliver intuitive, enjoyable experiences across all devices and connection types.
E-E-A-T PRINCIPLES
Build trust with expertise, authority, and transparency in every aspect of your website.
FAQ About the Holistic SEO Approach
What is Holistic SEO and how is it different from traditional SEO?
Holistic SEO is a comprehensive approach to search engine optimization that goes beyond traditional methods like keyword optimization and link building. It focuses on creating a positive user experience across your entire online presence, ensuring your website is relevant, contextual, and timely. While traditional SEO often focuses on individual tactics, Holistic SEO considers how all aspects of your online presence work together to meet user needs and demonstrate your expertise in your field. It’s about becoming a true authority in your niche.
How does Holistic SEO benefit my website in 2024's search landscape?
Search engines in 2024 prioritize relevance, context, and timeliness. Holistic SEO aligns perfectly with this by emphasizing the creation of high-quality, informative content that answers user queries in a comprehensive and user-friendly manner. By focusing on user experience and demonstrating your topical authority, Holistic SEO helps your website stand out in search results, even if you’re a smaller business competing with larger brands. This can apply to any brand that is truly an expert in its field.
Is Holistic SEO only for big brands or can small businesses benefit too?
Holistic SEO is beneficial for businesses of all sizes! In fact, it can be a powerful tool for small businesses to level the playing field with larger competitors. By focusing on creating exceptional content that demonstrates your expertise and providing a great user experience, you can establish topical authority and attract your target audience, regardless of your business size. It is about knowing your niche, being an expert, and presenting that well.
What role does "Topical Authority" play in Holistic SEO?
Topical Authority is a cornerstone of Holistic SEO. It means being recognized as a trusted expert in your specific niche. You build Topical Authority by consistently creating high-quality, in-depth content that answers user questions, showcasing your knowledge and expertise. This includes integrating your offline achievements and positive reviews into your online presence, further solidifying your reputation as an authority.
How does a Holistic SEO approach compare to older SEO techniques
Holistic SEO represents an evolution beyond outdated SEO practices. While keyword research and link building are still relevant, they are no longer the sole focus. Instead, Holistic SEO emphasizes understanding user intent, creating valuable content, and building a strong brand presence across all digital touchpoints. It’s a more sustainable and user-focused approach that aligns with the sophisticated algorithms of today’s search engines, making it harder for low-quality websites to rank through manipulative tactics.
Is Holistic SEO expensive?
Transparency is core to how we operate and there is no fixed answer to “how much does Holistic SEO (or any SEO) actually cost because it depends on so many factors including if your business is new, well established, 2 pages of website or 2000 and so much more.
One of the beautiful things about a holistic approach to SEO is that it´s not a “magic formula” to outsmart search engines which a lot of older “traditional SEO” tecniques were and so we can take on however much of the project that you want. The ongoing maintaience and new content you may want to handle in house or you may want to work on an ongoing basis so results are monitored and you know it´s taken care of.
Our intial conversation is always free of charge and without any obligations and then, if you wish we can move on to evaluating your site and objectives and working closely with you to achieve your goals, set realistic KPI´s and timeframes to align with the natural apporach to our work and your budget and we always work to provide value for our clients. So get in touch for a chat!
Are the lower site visits I´ve seen in recent months because of the new ways that search engines are ranking websites?
More than likely! We have a lot of people reaching out to us for this very reason. Because their strategies are outdated, their performance is too. This can even overlap to SEM (Pay per click) advertising costing more because once you adopt a strategy to attract targeted niche customers who have the intent to take the next stage of action that you are loking for the quality of your visitors and so overall cost reduces.
Sometimes with a well implemented modern SEO approah like ours you may even see lower visitor numbers but higher conversions because holistic SEO is designed to drive the right customers to your site and not waste your time or theirs on sending “traffic” to irrelevant resources.